• The Marketing WhiteBook 2015-2016 The Marketing WhiteBook 2015-2016

The Marketing WhiteBook 2015-2016 by Business World

Product Code : 9789381425077A

Availability: In stock

Regular Price: Rs. 499

Special Price: Rs. 474

Quick Overview

BW Businessworld’s Marketing White Book is a one-stop guide for marketers and B-school students.  It was born nearly a decade ago out of a need to put together all the scattered pieces of marketing data in one place. Presented in a simple, uncluttered manner, it’s a true ready reckoner for marketers. 

Every year there is a theme to the book, keeping in mind the topmost current concerns of marketers, to ensure that it stays relevant.  In its tenth edition, the BW Businessworld Marketing Whitebook has evolved as much as the Indian marketscape has. Not only does it pack useful data that will help marketers navigate today's complex marketplace, but it also comes with perceptive columns that throw up sharp insights on new trends and changing consumer behaviour.

The theme of the 2015-2016 edition of BW Businessworld Marketing Whitebook is Gauging Generations.  It looks at Indian consumers through the generational lens - from the Post Independence cohort to Gen Z, how do they behave and buy, and what shapes their choices.

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Brand / Publisher Business World
Return Policy 30 Days
Edition Tenth
ISBN 9789381425077
Author Business World
Language English
Subject Management
Chapters 21
Pages 200
Binding Paperback


Brand Information

Businessworld is one of the oldest respected business publications in India . Born in 1981,BW has become known for its rigorously reported and deeply analysed reports and articles on the economy, banking, finance, industries, corporate houses and entrepreneurs. It has become an essential decision making tool for leaders both in the government as well as in corporate houses.

Businessworld is part of the ABP Group, one of India's largest media groups and the brand leader in eastern India. The biggest strength of Businessworld has been its ability to spot trends early and focus on the opportunities ― and sometimes threats ― it throws up for the Indian economy as well as the corporate sector.

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