• Wiley International Marketing Wiley International Marketing

Wiley International Marketing

Product Code : 9788177229752

Availability: In stock

Rs. 349

Quick Overview

Wiley International Marketing


The book entitled International Marketing serves the students, exporters, importers, and entrepreneurs exploring international boundaries. The book contains essential and relevant information about international trade theories and practices. The text follows a logical and systematic approach, which commences with an initial introduction to the international trade environment, export-import procedures, and documentation, and concludes with the information on Indian foreign trade policies with emerging new trends in the global arena.
The summary and self-evaluation exercises provided at the end of each chapter revitalize the readers’ comprehension of the text. With unique features of the book, such as its in-depth coverage of the concepts through case studies and examples based on current global events, the book aims to assist young entrepreneurs to diversify their business activities and excel in the competitive environment.

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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9788177229752
Author Prof : Dr. Shakeel Ahmad Siddiqui
Language English
Subject Marketing
Pages 504
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser,Pffiefer, WileyPlus, Wiley Visualizing and many more.

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