• Arihant - Objective Marketing Aptitude Arihant - Objective Marketing Aptitude

Arihant - Objective Marketing Aptitude

Product Code : 9789351761624

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Arihant - Objective Marketing Aptitude

Marketing Aptitude is a must for any individual aspiring to secure job in a bank as almost all the banks include the marketing awareness section in the recruitment examinations. In view of the upcoming Bank PO and Clerk examinations like IBPS PO and Clerk, SBI PO and Clerk, LIC AAO, Railway Recruitment Exams, etc. Arihant has come up with a revised edition of the highly popular Computer Awareness which is equally useful for IBPS, SBI (Bank PO and Clerk) and other banking and recruitment entrances. The book has been revised keeping in mind the recent pattern of banking examinations. The book on computer awareness has been divided into 16 chapters namely Introduction to Marketing, Marketing Environment, Marketing Mix, Consumer Behavior, Market Segmentation, Marketing Management and Planning, Product Life Cycle (PLC), Channels of Distribution, Pricing, Advertising, Personal Selling, Sales Promotion, Branding, Packaging and Labeling, Marketing Research, Consumer Protection and Modern Marketing System, each containing complete description of essential topics for better understanding. Important Points have been covered in the boxes given in between the text. Practice Questions have been given after each chapter. Also detailed synopsis along with number of previous year's solved questions has been given in the book. Marketing Glossary has been given at the end of all the chapters to help students understand the meaning of various marketing terms along with abbreviations used in the book. The book also contains 10 Practice Sets with their objective answers for self-analysis and thorough practice. Also Abbreviations and Glossary have been covered at the end of the book.

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Brand / Publisher Arihant
Return Policy 30 Days
Book Type Reference Books
Edition 2016
ISBN 9789351761624
Author Arihant Experts
Language Hindi
Binding Paperback


Brand Information

Arihant Prakashan gradually has became one-stop brand for books for IIT JEE, medical entrances, other engineering entrances, CAT and different management entrances, UPSC and State Civil Services CSAT & MAINS, GATE/IES/PSU, ESL(English as second language), ITI courses, almost all recruitment exams, personality development & language skills, general awareness etc.

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