• Arihant IBPS CWE Specialist Officer Cadre Marketing Officer : 2015 Edition Arihant IBPS CWE Specialist Officer Cadre Marketing Officer : 2015 Edition

Arihant IBPS CWE Specialist Officer Cadre Marketing Officer : 2015 Edition

Product Code : 9789351768838

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Regular Price: Rs. 395

Special Price: Rs. 335

Quick Overview

The Institute of Banking Personnel Selection (IBPS) has invited applications from eligible Indian citizens for the Common Recruitment Process (CRP) for selection of personnel in Specialist Officers’ cadre posts in the participating organisations. This book has been designed for the CRP-IV being conducted by IBPS for recruitment to the post of Marketing Officer Scale I in the participating organisations.
The present book for IBPS CRP-IV Specialist Officers Cadre Marketing Officer Scale I Recruitment Examination has been divided into four parts namely Test of Reasoning Ability, Test of English Language, Quantitative Aptitude and Marketing Ability. Each section in the book has been divided into number of chapters as per the syllabi of the recruitment examination. Each chapter in the book contains ample number of solved questions designed on the lines of questions asked in previous years’ IBPS Specialist Officer Recruitment Examination. The chapters in the book end with practice exercises to help aspirants practice the concepts discussed in the chapters. The Marketing Related Professional Knowledge section covers Introduction to Marketing, Marketing Environment, Marketing Mix, Consumer Behaviour, Market Segmentation, Marketing Management & Planning, Product Life Cycle (PLC), Channels of Distribution, Pricing, Advertising, Personal Selling, Sales Promotion, Branding, Packaging & Labeling, Marketing Research, Consumer Production and Modern Marketing System. Also IBPS Marketing Officer Exam Solved Paper 2014 has been provided in the book to help aspirants get an insight into the examination pattern and the types of questions asked in the previous years’ examination.
As the book contains ample study material as well as practice sets, it for sure will act as the perfect and rapid resource book for IBPS Specialist Officers’ Marketing Officer Scale I Online Recruitment Examination.

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Brand / Publisher Arihant
Return Policy 15 Days
Edition 2015
ISBN 9789351768838
Author Arihant Experts
Language English
Board CBSE
Class Class XI
Exam Banking
Study Stream Engineering
Specialization Civil
Binding Paperback
Notebook Binding Type Paperback


Brand Information

Arihant Prakashan gradually has became one-stop brand for books for IIT JEE, medical entrances, other engineering entrances, CAT and different management entrances, UPSC and State Civil Services CSAT & MAINS, GATE/IES/PSU, ESL(English as second language), ITI courses, almost all recruitment exams, personality development & language skills, general awareness etc.

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