Business Communication Today, 10/e

Product Code : 9788131757994

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Regular Price: Rs. 625

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Quick Overview

With its comprehensive coverage and up-to-the-minute treatment of contemporary practices and technologies, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Ideal for business communication courses at the postgraduate level, this text also takes special care not to assume in-depth business experience, ensuring that students with limited business coursework will have no difficulty absorbing the concepts.

- Detailed instruction for readers in the professional use of blogs, instant messages, wikis, twittering and other social media tools
- Offers practical advice and hands-on experience with today’s new business communication tools through dozens of activities
- Every chapter contains student exercises and activities that support the text
- Cases and examples from companies like India Post, Mahindra Satyam, Twitter and Tata Motors
- Focuses on topics like non-verbal cues, businesses attempts to use new media in India and challenges faced by the Indian youth online
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Brand / Publisher Pearson Education
Return Policy 30 Days
Edition 10th
ISBN 9788131757994
Author Courtland L. Bovee, John Thill and Abha Chatterjee
Language Englishj
Subject Management
Chapters 19
Pages 583
Binding Paperback


Brand Information

Pearson Education is the world's biggest education company. Pearson Education's solutions cover a wide spectrum of subjects including business, technology, sciences, law and the humanities. Pearson Education India specializes in the publication of academic and reference books in the fields of computer science, engineering, business & management, professional & trade, higher education and competitive examination preparation books. Pearson Education India is also India’s foremost publisher in the school segment (K-12), with book lists in English language teaching (ELT), the humanities, sciences and mathematics, from primary to senior secondary classes.

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