• Goodfellow Research Methods for Business and Management - Hardback Goodfellow Research Methods for Business and Management - Hardback

Goodfellow Research Methods for Business and Management - Hardback

Product Code : 9781910158500

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Goodfellow  Research Methods for Business and Management - Hardback


This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered. 

Central to this edition is the 'methods map' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way. 

Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used particular methods in their own research. 

Carefully constructed to achieve the greatest clarity for the student the text gives the reader: 

  • In-text exercises

  • End of chapter’ review questions with solutions

  • Exemplar papers identified and discussed for each of the main methods

  • Directed further reading for developing understanding in key areas

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Brand / Publisher GoodFellow
Return Policy 15 Days
Book Type Text Books
Edition September 2015
ISBN 9781910158500
Author Prof : Kevin D O'Gorman And Robert MacIntosh
Language English
Subject Management
Pages 302
Binding Hardback


Brand Information

Goodfellow Publishers is a highly flexible multichannel international academic and professional publisher for Business and related areas.They publish book and online projects with a range of authors internationally in Hospitality, Leisure, Tourism, Events and more general management

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