• GoodfellowTechnology and Events - Hardback GoodfellowTechnology and Events - Hardback

GoodfellowTechnology and Events - Hardback

Product Code : 9781910158197

Availability: In stock

Rs. 7,999

Quick Overview

GoodfellowTechnology and Events - Hardback

As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experience. Successful use of technology can make an event more incredible, personal, pervasive, tangible and unforgettable and the modern event must engage, connect, interact and stimulate participation in ways that have until now not been possible. 

Technology and Events: organizing an engaging event explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. In times of full communication where the individuals are on the front line of almost everything, this book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events. 

This book is perfect for those seeking knowledge and a better understanding of how to effectively use technology to engage and connect attendees, sponsors, organizers, and suppliers. By clearly demonstrating how to increase profits and provide attendees with the tools to better interact and participate, it enables organizers to match their audience with the appropriate sponsor and ensure close communication. 

Divided into 2 sections Technology and Events looks firstly at the important concepts in the fields of events and technology and then moves on to describe and highlight successful applications and uses of technology in the events market. Fully supported with online tutor resources and up to date links for further reference. 

  • Studies the evolution of the use of technology within the events industry throughout time;

  • Discusses the impact of technology on the events industry today, through real life case studies;

  • Identifies and foresees trends that may shape this industry in the near- and long-term future;

  • Contains international case studies, testimonials from industry experts and infographics to contextualise, illustrate and highlight key points and theories.

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Brand / Publisher GoodFellow
Return Policy 15 Days
Book Type Text Books
ISBN 9781910158197
Author Prof : Vanessa Martin And Alexandre Zubaran
Language English
Class Class X
Pages 256
Binding Hardback


Brand Information

Goodfellow Publishers is a highly flexible multichannel international academic and professional publisher for Business and related areas.They publish book and online projects with a range of authors internationally in Hospitality, Leisure, Tourism, Events and more general management.

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