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Hachette Book Group USA - Everything I Know About Business -The Ten Most Innovative Lessons From A Long, Strange Trip

Product Code : 9780446583794

Availability: In stock

Regular Price: Rs. 950

Special Price: Rs. 945

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The Grateful Dead is one of the most popular bands of all time but they were not exactly poster boys for corporate America. In this book, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Unknowingly the band pioneered ideas and practices subsequently embraced by American corporations and Barnes shares the ten most innovative business lessons from the Dead's illustrious career inc.: * Creating and delivering superior customer value * Incorporating and establishing a board of directors early on * Founding a merchandising division * Giving away your product for free to increase demand and above all, Barnes explains how the Dead were masters of what he calls 'strategic improvisation' - the ability to adapt to changing times and circumstances - and that their success lay precisely in their commitment to constant change and relentless variation.
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Brand / Publisher Hachette
Return Policy 15 Days
Book Type Text Books
Edition 2015
ISBN 9780446583794
Author Prof. Barry Barnes & John Perry Barlow
Language English
Subject Business Studies
Pages 288
Binding Hardback


Hachette India is the Indian arm of the UK’s largest general books publisher. Hachette UK, which is made up of companies like Headline, Hodder & Stoughton, Little, Brown, Octopus, Orion, Chambers-Harrap, Piatkus, Hodder Education including Arnold, and Hachette Children’s Books; with legendary imprints like John Murray, Everyman, Gollancz, Orbit, Abacus, Sceptre, Virago, Business Plus, Weidenfeld & Nicolson, Cassell, Hamlyn, Bounty, etc.; and brands like John Grisham, Asterix, Enid Blyton, Horrid Henry, Stephen King, Steve Berry, Jeffery Deaver, Jodi Picoult, Alexander McCall Smith, Gregory David Roberts, Mathew Reilly, Martina Cole, James Patterson, Robert Ludlum, Vikram Seth and Amitav Ghosh (in the UK), Ruth Prawer Jhabvala and Lavanya Sankaran, to name a few. Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma’s My Friend Sancho, the highest selling fiction debut of the year. This was followed by such books as Manjit Kumar’s Quantum (shortlisted for the BBC Samuel Johnson Prize for Non-Fiction 2009) and Seeds of Terror by Gretchen Peters. The Children’s books division got off to a great start as well with the bestselling The Mahatma and the Monkeys. The year that followed saw the publication of several bestselling titles including Turbulence by star Samit Basu, Third Best by Arjun Rao and a spate of non-fiction leads like 24 Akbar Road, The Absent State, Red Markets, Travelling Diva by celebrity Chef Ritu dalmia, and the country’s first Yearbook for Children. Hachette India publishes general, literary and commercial fiction, children’s and reference books as well as non- fiction, covering memoirs, self help, travel, history, business, popular culture, lifestyle and sport.

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