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Hachette India Children's Book - Bootstrapping – Weapon of Mass Reconstruction

Product Code : 9789380143125

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Quick Overview

In a world battered by economic crisis, Sramana Mitra believes entrepreneurship is the only sustainable path forward to a healthy economic world order. And core to the success of entrepreneurial ventures today is the invigorating art of bootstrapping.
Mitra – a serial entrepreneur, strategy consultant and Forbes columnist – takes aim at this essential route along the roadmap to startup success with Entrepreneur Journeys, Volume Two: Bootstrapping: Weapon of Mass Reconstruction. Along with the incisive analysis and commentary that have popularized her blog and Forbes columns, Mitra showcases a dozen successful entrepreneurs and their lessons from the bootstrapping trenches. Overflowing with lively entrepreneurial tangents, theories, and behind-closed-doors-experience, the book rises to the level of economic policy discussion while simultaneously offering practical advice from experienced bootstrappers. Important issues like doing more with less, getting started with little or no capital, and validating the market on the cheap are discussed with the likes of Om Malik of GigaOm and Greg Gianforte of RightNow. In her characteristic narrative style, Mitra shepherds established and aspiring entrepreneurs through a territory she hopes will be claimed by many more in the years to come. ‘From my perspective it is clear that small business must be a top priority,’ explains Mitra. ‘Let us hope that in the coming decade the number of small businesses will double, then triple and quadruple. For here is the most powerful engine of economic growth and sustenance. Here is our way back.’
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Brand / Publisher Hachette
Return Policy 15 Days
Book Type Reference Books
Edition 2015
ISBN 9789380143125
Author Prof : Sramana Mitra
Language English
Subject Business Studies
Pages 264
Binding Paperback


Hachette India is the Indian arm of the UK’s largest general books publisher. Hachette UK, which is made up of companies like Headline, Hodder & Stoughton, Little, Brown, Octopus, Orion, Chambers-Harrap, Piatkus, Hodder Education including Arnold, and Hachette Children’s Books; with legendary imprints like John Murray, Everyman, Gollancz, Orbit, Abacus, Sceptre, Virago, Business Plus, Weidenfeld & Nicolson, Cassell, Hamlyn, Bounty, etc.; and brands like John Grisham, Asterix, Enid Blyton, Horrid Henry, Stephen King, Steve Berry, Jeffery Deaver, Jodi Picoult, Alexander McCall Smith, Gregory David Roberts, Mathew Reilly, Martina Cole, James Patterson, Robert Ludlum, Vikram Seth and Amitav Ghosh (in the UK), Ruth Prawer Jhabvala and Lavanya Sankaran, to name a few. Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma’s My Friend Sancho, the highest selling fiction debut of the year. This was followed by such books as Manjit Kumar’s Quantum (shortlisted for the BBC Samuel Johnson Prize for Non-Fiction 2009) and Seeds of Terror by Gretchen Peters. The Children’s books division got off to a great start as well with the bestselling The Mahatma and the Monkeys. The year that followed saw the publication of several bestselling titles including Turbulence by star Samit Basu, Third Best by Arjun Rao and a spate of non-fiction leads like 24 Akbar Road, The Absent State, Red Markets, Travelling Diva by celebrity Chef Ritu dalmia, and the country’s first Yearbook for Children. Hachette India publishes general, literary and commercial fiction, children’s and reference books as well as non- fiction, covering memoirs, self help, travel, history, business, popular culture, lifestyle and sport.

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