• Hachette : Little Brown Book Group : Tipping Point Hachette : Little Brown Book Group : Tipping Point

Hachette : Little Brown Book Group : Tipping Point

Product Code : 9780349113463

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Quick Overview

THE TIPPING POINT is the biography of an idea and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today in other words are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.

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Brand / Publisher Hachette
Return Policy 15 Days
Book Type Reference Books
Edition 2015
ISBN 9780349113463
Author Prof : Malcolm Gladwell
Language English
Pages 288
Binding Paperback


Hachette India is the Indian arm of the UK’s largest general books publisher. Hachette UK, which is made up of companies like Headline, Hodder & Stoughton, Little, Brown, Octopus, Orion, Chambers-Harrap, Piatkus, Hodder Education including Arnold, and Hachette Children’s Books; with legendary imprints like John Murray, Everyman, Gollancz, Orbit, Abacus, Sceptre, Virago, Business Plus, Weidenfeld & Nicolson, Cassell, Hamlyn, Bounty, etc.; and brands like John Grisham, Asterix, Enid Blyton, Horrid Henry, Stephen King, Steve Berry, Jeffery Deaver, Jodi Picoult, Alexander McCall Smith, Gregory David Roberts, Mathew Reilly, Martina Cole, James Patterson, Robert Ludlum, Vikram Seth and Amitav Ghosh (in the UK), Ruth Prawer Jhabvala and Lavanya Sankaran, to name a few. Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma’s My Friend Sancho, the highest selling fiction debut of the year. This was followed by such books as Manjit Kumar’s Quantum (shortlisted for the BBC Samuel Johnson Prize for Non-Fiction 2009) and Seeds of Terror by Gretchen Peters. The Children’s books division got off to a great start as well with the bestselling The Mahatma and the Monkeys. The year that followed saw the publication of several bestselling titles including Turbulence by star Samit Basu, Third Best by Arjun Rao and a spate of non-fiction leads like 24 Akbar Road, The Absent State, Red Markets, Travelling Diva by celebrity Chef Ritu dalmia, and the country’s first Yearbook for Children. Hachette India publishes general, literary and commercial fiction, children’s and reference books as well as non- fiction, covering memoirs, self help, travel, history, business, popular culture, lifestyle and sport.

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