• Hachette - Profile Books - Inside the Box : Why the best business solutions are right in Front of you Hachette - Profile Books - Inside the Box : Why the best business solutions are right in Front of you

Hachette - Profile Books - Inside the Box : Why the best business solutions are right in Front of you

Product Code : 9781846686245

Availability: In stock

Regular Price: Rs. 499

Special Price: Rs. 474

Quick Overview

Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive -but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, unification, multiplication, division and dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while dependency leads to iPhone apps such as FourSquare which provides services that change according to the user's location. This strategy can be useful to anyone, from CEOs of multinational companies to the Chilean miners' rescue team, and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity.

Read more See more product details


Brand / Publisher Hachette
Return Policy 15 Days
Book Type Reference Books
Edition 2015
ISBN 9781846686245
Author Prof : Drew Boyd And Jacob Goldenberg
Language English
Pages 272
Binding Paperback


Hachette India is the Indian arm of the UK’s largest general books publisher. Hachette UK, which is made up of companies like Headline, Hodder & Stoughton, Little, Brown, Octopus, Orion, Chambers-Harrap, Piatkus, Hodder Education including Arnold, and Hachette Children’s Books; with legendary imprints like John Murray, Everyman, Gollancz, Orbit, Abacus, Sceptre, Virago, Business Plus, Weidenfeld & Nicolson, Cassell, Hamlyn, Bounty, etc.; and brands like John Grisham, Asterix, Enid Blyton, Horrid Henry, Stephen King, Steve Berry, Jeffery Deaver, Jodi Picoult, Alexander McCall Smith, Gregory David Roberts, Mathew Reilly, Martina Cole, James Patterson, Robert Ludlum, Vikram Seth and Amitav Ghosh (in the UK), Ruth Prawer Jhabvala and Lavanya Sankaran, to name a few. Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma’s My Friend Sancho, the highest selling fiction debut of the year. This was followed by such books as Manjit Kumar’s Quantum (shortlisted for the BBC Samuel Johnson Prize for Non-Fiction 2009) and Seeds of Terror by Gretchen Peters. The Children’s books division got off to a great start as well with the bestselling The Mahatma and the Monkeys. The year that followed saw the publication of several bestselling titles including Turbulence by star Samit Basu, Third Best by Arjun Rao and a spate of non-fiction leads like 24 Akbar Road, The Absent State, Red Markets, Travelling Diva by celebrity Chef Ritu dalmia, and the country’s first Yearbook for Children. Hachette India publishes general, literary and commercial fiction, children’s and reference books as well as non- fiction, covering memoirs, self help, travel, history, business, popular culture, lifestyle and sport.

  1. Be the first to review this product

Write Your Own Review

Only registered users can write reviews. Please, log in or register