• Hachette The Modi Effect-Inside Narendra Modis Campaign To Transform India Hachette The Modi Effect-Inside Narendra Modis Campaign To Transform India

Hachette The Modi Effect-Inside Narendra Modis Campaign To Transform India

Product Code : 9781473610897

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Hachette The Modi Effect-Inside Narendra Modis Campaign To Transform India

How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.

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Brand / Publisher Hachette
Return Policy 30 Days
Book Type Reference Books
Edition 2016
ISBN 9781473610897
Author Lance Price
Language English
Pages 320
Binding Hardback


Brand Information

Hachette India is the Indian arm of the UK’s largest general books publisher. Hachette UK, which is made up of companies like Headline, Hodder & Stoughton, Little, Brown, Octopus, Orion, Chambers-Harrap, Piatkus, Hodder Education including Arnold, and Hachette Children’s Books; with legendary imprints like John Murray, Everyman, Gollancz, Orbit, Abacus, Sceptre, Virago, Business Plus, Weidenfeld & Nicolson, Cassell, Hamlyn, Bounty, etc.; and brands like John Grisham, Asterix, Enid Blyton, Horrid Henry, Stephen King, Steve Berry, Jeffery Deaver, Jodi Picoult, Alexander McCall Smith, Gregory David Roberts, Mathew Reilly, Martina Cole, James Patterson, Robert Ludlum, Vikram Seth and Amitav Ghosh (in the UK), Ruth Prawer Jhabvala and Lavanya Sankaran, to name a few.

Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma’s My Friend Sancho, the highest selling fiction debut of the year. This was followed by such books as Manjit Kumar’s Quantum (shortlisted for the BBC Samuel Johnson Prize for Non-Fiction 2009) and Seeds of Terror by Gretchen Peters.

The Children’s books division got off to a great start as well with the bestselling The Mahatma and the Monkeys. The year that followed saw the publication of several bestselling titles including Turbulence by star Samit Basu, Third Best by Arjun Rao and a spate of non-fiction leads like 24 Akbar Road, The Absent State, Red Markets, Travelling Diva by celebrity Chef Ritu dalmia, and the country’s first Yearbook for Children. Hachette India publishes general, literary and commercial fiction, children’s and reference books as well as non- fiction, covering memoirs, self help, travel, history, business, popular culture, lifestyle and sport.

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