• IK Business Policy and Strategic Management: 2016 Edition  IK Business Policy and Strategic Management: 2016 Edition

IK Business Policy and Strategic Management: 2016 Edition

Product Code : 9788190777070

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Regular Price: Rs. 215

Special Price: Rs. 204

Quick Overview

IK Business Policy and Strategic Management: 2016 Edition

The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Hence, there is necessity of theoretical understanding about the business policy as well as strategic management. Most of the organizations have started adopting strategic management system. This book focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management.


Introduction / Process of Strategic Management / Corporate Capability Analysis / Strategy, Structure and the Strategist / Environment Analysis and Diagnosis / Business Strategy Analysis / Functional Strategies / Corporate Financial Strategies / Strategies and Project Implementation / Strategy Alternatives / Strategy Evaluation and Control / Strategies for Global Business / Appendix / Case Studies / Index.

Audience:  BBA & MBA Students

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Brand / Publisher IK International
Return Policy 30 Days
Book Type Reference Books
Edition 2016
ISBN 9788190777070
Author G.V. Satya Sekhar
Language English
Specialization Economics
Subject Management
Pages 288
Binding Paperback


Brand Information

I. K. International Publishing House is recognized as one of the leading and most enduring names in the world of International education and professional STM publishers. They have championed developments in the industry and played an integral role in the evolution of the STM Textbooks, Monographs, edited books & Journals in Subject Areas: Life Sciences, Earth Sciences, Environmental Sciences, Chemistry, Physics, Mathematics, Engineering and Technology, Management, Economics, Finance & Medicine for Students, Researchers and Practitioners.

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