• IK Global Business Strategies: Text and Cases: 2016 Edition  IK Global Business Strategies: Text and Cases: 2016 Edition

IK Global Business Strategies: Text and Cases: 2016 Edition

Product Code : 9789380578651

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IK Global Business Strategies: Text and Cases: 2016 Edition

Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supporting their local businesses, thus flaunting the tenets of free or market economy. The WTO has been trying to correct the situation with other UN bodies. • Takes the readers on hands, on mission of exploring the different aspects of global business scenario, possible India’s role in gaining their rightful share in the global market • Wide coverage of the subject, having real life, class tested case studies • Offers a unique blend of learning the subject so vital to the country’s economy with comparative ease and the needed depth for masters programmes and would help even doctoral students. • Includes strategic information on certain selected countries, how to enter their markets, the cultural situation that would help global business players to avoid from making avoidable blunders. • Deals with the cultural aspects of global business in detail. • Comprehensive on the subject, uses lucid style for easy reading for global student community and other global stakeholders. The book covers areas such as outsourcing, setting up international businesses, manufacturing units and international trade. Trade barriers, both tariff and non-tariff, international market segmentation, customer communication, including personal communication, advertising, sales promotion, publicity and public relation have been dealt with from global viewpoint.


Preface Method for handling Case Studies Global Business Strategies-an Introduction Global Marketing Global Business Environment Country Evaluation Global Planning and Policies Multination Companies Global Trading Strategies Strategies for Exports and Import Global Human Relations Management Global Financial Plans Global Business and the Governments Global Investments Global Outsourcing –Collaborations and Controls Global Buyers Global manufacturing and Operations Globe Culture Diversity Countries of the Globe Case Study 1- Alcatel Global Strategy Case Study 2-International Automobile Giant Ford Cars Case Study 3 The Chrysler Turnaround Case Study 4 The Gillette Edge Case Study 5 Citibank in India Case Study 6 Toyota –with Stakeholders Case Study 7 Hershey Chocolates Edge Case Study 8 The Samsung Saga Case Study 9-Japan a Case Study Case Study 10 MacDonald Worldwide Case Study 11 Nations Strategies Case Study 12 LG Group Case Study 13 Microsoft Inc. USA Case study 14 –Whirlpool a Case Study Case Study 15 Price Waterhouse Case Study 16 Infosys –Worldwide Case Study 17 Hindustan Graphite Electrodes Index.



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Brand / Publisher IK International
Return Policy 30 Days
Book Type Reference Books
Edition 2016
ISBN 9789380578651
Author U.C. Mathur
Language English
Specialization Economics
Subject Management
Pages 106
Binding Paperback


Brand Information

I. K. International Publishing House is recognized as one of the leading and most enduring names in the world of International education and professional STM publishers. They have championed developments in the industry and played an integral role in the evolution of the STM Textbooks, Monographs, edited books & Journals in Subject Areas: Life Sciences, Earth Sciences, Environmental Sciences, Chemistry, Physics, Mathematics, Engineering and Technology, Management, Economics, Finance & Medicine for Students, Researchers and Practitioners.

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