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Kalpaz Advertising In India: Trends And Impact

Product Code : 9788178353081

Availability: In stock

Regular Price: Rs. 790

Special Price: Rs. 751

Quick Overview

Kalpaz Advertising In India: Trends And Impact

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.

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Brand / Publisher Kalpaz
Return Policy 15 Days
Book Type Text Books
ISBN 9788178353081
Author Om Gupta
Language English
Subject Management
Pages 296
Binding Hardback


Brand Information

Kalpaz Publication has published all type of books from different walks of life. They have published books in all subjects from art, culture, literature, history, thesis, politics, judiciary, geography and music . Since the last fourteen years, Kalpaz publications has published more than 1500 titles

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