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Kalpaz Marketing Information Systems

Product Code : 9788178359151

Availability: In stock

Regular Price: Rs. 825

Special Price: Rs. 784

Quick Overview

Kalpaz Marketing Information Systems

Information Technology (IT) has revolutionized different functional areas of modern organizations. A study on working of Marketing Information Systems (MKIS) is naturally a value addition exercise in the process of systematizing and documentation of Industry practices in India. It is tried to explore the effectiveness of the MKIS in terms of Information Quality. Decision Support and User Confidence and Satisfaction. It is also examined the aspects like Design Technology Effectiveness. Functional Effectiveness, Change Effectiveness User Friendliness, Cost Effectiveness and System Management perspective.

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Brand / Publisher Kalpaz
Return Policy 15 Days
Book Type Text Books
ISBN 9788178359151
Author Chandra Sekhar Gotlagunta
Language English
Subject Management
Pages 330
Binding Hardback


Brand Information

Kalpaz Publication has published all type of books from different walks of life. They have published books in all subjects from art, culture, literature, history, thesis, politics, judiciary, geography and music . Since the last fourteen years, Kalpaz publications has published more than 1500 titles

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