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Kalpaz Tourism And Public Relations

Product Code : 9788178359755

Availability: In stock

Regular Price: Rs. 1,200

Special Price: Rs. 1,195

Quick Overview

Kalpaz Tourism And Public Relations

This is a practical book, but it is not a “how-to” book. Instead, it deals with the What, When, and why; to do PR in an effective way. Tourism and Public Relations are discussed under five main headings. Tourism concepts, Public Relations and Code of Ethics, Public Relations in Government, Marketing Public Relations and PR and Tourism. Chapter I on the Tourism Concepts presents tourism alike as purposeful and as a discipline. It shows first where and how about the tourism concepts and fundamentals. It then discusses about tourism as a viable business or services. Chapter II focuses on the PR and Code of ethics that is important to the today and tomorrow. It deals with various models, principles and ethics. Chapter III Public Relations in Government highlights about PR skills and how to develop media programmes and maintain media relationships. And finally, Chapter IV PR and Tourism talks to tapping the tourism potential with effective communication and PR. The potential the country has for tourism is simply huge. But can we leverage on our strengths and build a national brand to emerge as one of the top tourist destinations in the world by PR.

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Brand / Publisher Kalpaz
Return Policy 15 Days
Book Type Text Books
ISBN 9788178359755
Author Annamulai Murguan
Language English
Subject English
Pages 400
Binding Hardback


Brand Information

Kalpaz Publication has published all type of books from different walks of life. They have published books in all subjects from art, culture, literature, history, thesis, politics, judiciary, geography and music . Since the last fourteen years, Kalpaz publications has published more than 1500 titles

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