Marketing Research: An Applied Orientation, 6/e

Product Code : 2PE101136A

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Regular Price: Rs. 650

Special Price: Rs. 553

Quick Overview

Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.
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Brand / Publisher Pearson Education
ISBN 9788131731819
Author Naresh K. Malhotra and Satyabhushan Dash
Binding Paperback


Brand Information

Pearson Education is the world's biggest education company. Pearson Education's solutions cover a wide spectrum of subjects including business, technology, sciences, law and the humanities. Pearson Education India specializes in the publication of academic and reference books in the fields of computer science, engineering, business & management, professional & trade, higher education and competitive examination preparation books. Pearson Education India is also India’s foremost publisher in the school segment (K-12), with book lists in English language teaching (ELT), the humanities, sciences and mathematics, from primary to senior secondary classes.

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