• McGraw Advertising Media Planning McGraw Advertising Media Planning

McGraw Advertising Media Planning

Product Code : 9780071071017

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Quick Overview

McGraw Advertising Media Planning


Chapter 1. Introduction to Media Planning: The Art of Matching Media to the Advertiser's Marketing Needs

Chapter 2. Sample Media Plan Presentation

Chapter 3. The Relationship Among Media, Advertising, and Consumers

Chapter 4. Basic Measurements and Calculations

Chapter 5. Advanced Measurements and Calculations

Chapter 6. Marketing Strategy and Media Planning

Chapter 7. Strategy Planning I: Who, Where, and When

Chapter 8. Strategy Planning II: Weighting, Reach, Frequency, and Scheduling

Chapter 9. Selecting Media Classes: Intermedia Comparisons

Chapter 10. Principles of Planning Media Strategy

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 7th
ISBN 9780071071017
Author Prof. Roger Baron and Jack Z. Sissors
Language English
Study Stream Management
Subject Management
Binding Paperback


Brand Information

McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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