• McGraw Electronic Commerce : Framework And Technologies and Applications McGraw Electronic Commerce : Framework And Technologies and Applications

McGraw Electronic Commerce : Framework And Technologies and Applications

Product Code : 9781259026843

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McGraw Electronic Commerce : Framework And Technologies and Applications

Electronic Commerce draws on technologies such as mobile commerce, electronic funds transfer, Internet marketing, Online Transaction Processing (OTP), Electronic Data Interchange (EDI), inventory management systems and automated data collection systems. The new edition brings to the fore all these as well as the latest in the subject. Written in a simple style, the text helps the reader to understand the concepts and the Indian perspective provides that added impetus that brings clarity.


1. Introduction to Electronic Commerce

2. Electronic Commerce: Business Models

3. Electronic Data Interchange

4. Electronic Commerce: Architectural Framework

5. Electronic Commerce: Network Infrastructure

6. Electronic Commerce: Information Distribution and Messaging

7. Electronic Commerce: Information Publishing Technology

8. Electronic Commerce: Securing the Business on Internet

9. Electronic Commerce: Securing Network Transaction

10. Electronic Commerce: Influence on Supply Chain Management

11. Electronic Payment Systems

12. Electronic Commerce: Influence on Marketing

13. Electronic Commerce: Search Engines and Directory Services

14. Internet Advertising

15. Mobile Commerce: Introduction, Framework,

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 4th
ISBN 9781259026843
Author Prof. Bhasker
Language English
Specialization Civil
Subject Engineering
Binding Paperback


Brand Information

McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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