• McGraw Introduction to Mass Communication With DVD McGraw Introduction to Mass Communication With DVD

McGraw Introduction to Mass Communication With DVD

Product Code : 9780071070621

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Regular Price: Rs. 950

Special Price: Rs. 903

Quick Overview

McGraw Business Statistics

Useful for various undergraduate courses - B Com / BBA / BCS of major universities in India


Part One: Laying the Groundwork

Chapter 1. Mass Communication, Culture, and Media Literacy

Chapter 2. The Evolving Mass Communication Process

Part Two: Media, Media Industries, and Media Audiences

Chapter 3. Books

Chapter 4. Newspapers

Chapter 5. Magazines

Chapter 6. Film

Chapter 7. Radio, Recording, and Popular Music

Chapter 8. Television, Cable, and Mobile Video

Chapter 9. Video Games

Chapter 10. The Internet and The World Wide Web

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 5th
ISBN 9780071070621
Author Prof. Stanley J. Baran
Language English
Subject Engineering
Binding Paperback


Brand Information

McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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