• McGraw Public Relations Writing : The Essentials of Style and Format McGraw Public Relations Writing : The Essentials of Style and Format

McGraw Public Relations Writing : The Essentials of Style and Format

Product Code : 9781259028533

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McGraw Public Relations Writing : The Essentials of Style and Format.

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.


Chapter 1: Writing For Public Relations What Is Public Relations? What Is Public Relations Writing? The Tools Of The Public Relations Writer The Process Of Pr Writing

Chapter 2: Planning And Research Developing An Issue Statement Researching The Topic Internet Research Analyzing The Target Audience Audience Definition Worksheet Setting Objectives Evaluation Section Budgeting Section

Chapter 3: Choosing The Right Message And Medium The Process Of Persuasion Elaboration Likelihood Model Choosing The Appropriate Medium Or Media Media Advantages And Disadvantages Budgeting For And Buying Media Learning To Adapt

Chapter 4: Media Relations And Placement What Is News? Working With The Media Media Placement Using Press Kits Cooperation Is The Key

Chapter 5: Design, Printing, And Desktop Publishing Design: What It Is And Why It Might Be Greek To You Designing Public Relations Materials Principles Of Design Working With Printers Budgeting And Scheduling For Printing A Word On Desktop Publishing 

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 6th
ISBN 9781259028533
Author Prof. Thomas H. Bivins
Language English
Specialization Civil
Subject Engineering
Binding Paperback


Brand Information

McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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