• McGraw Strategic Management of Technology & Innovation McGraw Strategic Management of Technology & Innovation

McGraw Strategic Management of Technology & Innovation

Product Code : 9780070683419

Availability: In stock

Rs. 950

Quick Overview

McGraw Strategic Management of Technology & Innovation

The text continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges.


Part One: Introduction: Integrating Technology And Strategy A General Management Perspective

1. Technological Innovation 

2. Technological Innovation and Strategy 

Part Two: Design And Implementation Of Technology Strategy: An Evolutionary Perspective

3. Technological Evolution 

4. Industry Context 

5. Organizational Context 

6. Strategic Action 

Part Three: Enactment Of Technology Strategy-Developing A Firm’s Innovative Capabilities

7. Internal and External Sources of Technology 

8. Internal Corporate Venturing 

Part Four: Enactment Of Technology Strategy:Creating And Implementing A Product Development Strategy

9. New Product Development 

10. Building Competencies/Capabilities Through New Product Development 

Part Five: Conclusion: Innovation Challenges in Established Firms

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 4th
ISBN 9780070683419
Author Prof. Steven Wheelwright , Clayton Christensen , Robert Burgelman
Language English
Study Stream Management
Subject Management
Binding Paperback


Brand Information

McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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