• McGraw Strategic Marketing McGraw Strategic Marketing

McGraw Strategic Marketing

Product Code : 9780070682603

Availability: In stock

Rs. 875

Quick Overview

McGraw Strategic Marketing

It is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix.


Part One: Strategic Marketing 1. Market-Driven Strategy 
2. Corporate, Business and Marketing Strategy 
Cases for Part I

  • Nokia Corporation 
    Charles Schwab Corporation 
    McKinsey & Company

Part Two: Markets, Segments and Customer Values 3. Markets And Competitive Space 
4. Strategic Market Segmentation 
5. Capabilities For Continuous Learning About Markets 
Cases for Part II

  • Wi-Fi Incorporated 
    Nike Incorporated 
    Campbell Soup Company 
    Johnson & Johnson

Part Three: Designing Market-Driven Strategies 6. Market Targeting and Strategic Positioning 
7. Strategic Relationships CRM Appendix 
8. Planning for New Products 
Cases for Part III

  • Samsung Electronics 
    Apex Chemical Company 
    Cisco Systems, Incorporated

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 8th
ISBN 9780070682603
Author Prof. Cravens
Language English
Study Stream Management
Subject Marketing
Binding Paperback


Brand Information

McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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