• McGraw The Social Psychology of Consumer Behaviour McGraw The Social Psychology of Consumer Behaviour

McGraw The Social Psychology of Consumer Behaviour

Product Code : 9780070700598

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McGraw The Social Psychology of Consumer Behaviour

The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised.


Chapter 1. Introduction: Overview of Consumer Behaviour 
Chapter 2. Attitudes : Content, Structure, Processes 
Chapter 3. Consumers are Emotional, too 
Chapter 4. From Cognitive Processes, Attitudes and Emotions to Action 
Chapter 5. Attitude change : The Elaboration Likelihood model of Persuasion 
Chapter 6. Cognitive Processes 

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 1
ISBN 9780070700598
Author Prof. Richard Bagozzi
Language English
Subject Psychology
Binding Paperback


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McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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