• McGraw Visual Merchandising McGraw Visual Merchandising

McGraw Visual Merchandising

Product Code : 9780070153219

Availability: In stock

Rs. 825

Quick Overview

McGraw Visual Merchandising


Part One: Understanding Retail and Visual Merchandising Chapter 1. Introduction to Retail 
Chapter 2. The World of Visual Merchandising 
Chapter 3. Image Mix 
Part Two: Display Basics Chapter 4. Store Exteriors & Interiors 
Chapter 5. All I Do Can Sell: AIDCS 
Chapter 6. The Basics of Visual Merchandising 
Part Three: Store Planning and Fixtures Chapter 7. Store Planning Fixtures 
Chapter 8. Circulation Plan 
Chapter 9. Planograms 
Part Four: Merchandise Presentation, Window Display and Other Important Tools Chapter 10. Merchandise Presentation 
Chapter 11. Window Displays 
Chapter 12. Visual Merchandising- Hands-on 
Part Five: Experiential Retail Chapter 13. Experiential Retail 

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Brand / Publisher McGraw Hill Education
Return Policy 30 Days
Book Type Text Books
Edition 1
ISBN 9780070153219
Author Prof. Swati Bhalla and Anuraag Singhal
Language English
Study Stream Management
Subject Marketing
Binding Paperback


Brand Information

McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. They combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions.

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