• New Age Analysis of Customer Satisfaction New Age Analysis of Customer Satisfaction

New Age Analysis of Customer Satisfaction

Product Code : 9788122428001

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Quick Overview

New Age Analysis of Customer Satisfaction


  • Chapter 1: The Historical Roots of Customer Satisfaction Research

  • Chapter 2: Instrumentation and Scale Selection

  • Chapter 3: Preparing Customer Satisfaction Data

  • Chapter 4: Analysis Framework for Customer Satisfaction Data

  • Chapter 5: Dependence Models: Toward Relative Importance

  • Chapter 6: Exploratory Data Analysis and Problems in Regression Analysis

  • Chapter 7: Causal Modeling: Multiple Dependencies in Path Analysis

  • Chapter 8: Interdependence Models: The Dimensionality of Satisfaction

  • Chapter 9: Structural Equations with Latent Variables

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Brand / Publisher New Age International
Return Policy 30 Days
Book Type Text Books
Edition 2016
ISBN 9788122428001
Author Darek R. Allen and Tanniou R. Rao
Language English
Subject Marketing
Pages 264
Binding Hardback


Brand Information

New Age Established in 1966, New Age International Publishers is the market leader in educational books and is now ranked among leading publishing houses bringing out professional and college level textbooks in Commerce & Management, Science & Technology and Medical Sciences. Our current list includes 1500+ titles mainly in STM, which has earned the trust of educators and students alike. Because of our commitment to accuracy, integrity, authenticity and excellence, our books spanning the post secondary learning spectrum from college to career making professional level have transformed NEW AGE into a brand name.

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