• Principles of Marketting Principles of Marketting

Principles Of Marketing South Asian Perspective - 13th Edition

Product Code : 9788131731017

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Regular Price: Rs. 850

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Quick Overview

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers 

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Brand / Publisher Pearson Education
Edition 13th
ISBN 9788131731017
Author Stephen P. Robbins, Seema Sanghi, Timothy A. Judge
Language English
Subject Management
Chapters 20
Pages 620
Binding Paperback


Brand Information

Pearson Education is the world's biggest education company. Pearson Education's solutions cover a wide spectrum of subjects including business, technology, sciences, law and the humanities. Pearson Education India specializes in the publication of academic and reference books in the fields of computer science, engineering, business & management, professional & trade, higher education and competitive examination preparation books. Pearson Education India is also India’s foremost publisher in the school segment (K-12), with book lists in English language teaching (ELT), the humanities, sciences and mathematics, from primary to senior secondary classes.

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