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Rupa The Small Business Startup Workbook
“I would urge every business adviser in the land to read this incredibly useful, well-written and informative book … Full of invaluable advice!”In this practical and comprehensive workbook, Cheryl Rickman offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business idea, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You’ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they’ve learnt. They reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business.
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