• S.Chand Advertising Principles and Practice S.Chand Advertising Principles and Practice

S.Chand Advertising Principles and Practice

Product Code : 9788121940016 

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Quick Overview

S.Chand Advertising Principles and Practice 


Unit - I

  • Introduction To Adverstising

  • Role Of Advestising In Marketing Mix

  • Advertising As A Communicaion Tool

  • Types Of Advertising

  • Advestising Campaign

Unit - II

  • Advestising Objectives

  • Advertising Budget

  • Advertising Message Decisions

  • Creative Side Of Advertising

  • Advertising Appeals

  • Celebrity Endorsements

  • Mascots

  • Media Decisons

  • Types Of Media

  • Online Advertising

  • Measuring Advertising Effectiveness

  • Advertising Agncies

Unit - III

  • Legal Aspects Of Advertising In India

  • Ethical Issues In Advertising

  • Advertising Standards Council Of India

  • Surrogate Advertising In India

  • Comparative Advertising In India

  • Additional Case Studies

  • Advertising Glossary

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Brand / Publisher S Chand
Return Policy 30 Days
Book Type Text Books
Edition 2015
ISBN 9788121940016 
Author Ruchi Gupta
Language English
Study Stream Management
Subject Management
Pages 402
Binding Paperback
Notebook Binding Type Paperback


Brand Information

S. Chand Books have touched three generations of Indian educated community. Today S. Chand needs no introduction. Its continuous commitment and endeavor of publishing quality books and meeting the needs right from primary level books to higher academic books in Engineering, Management, Commerce, Basic Sciences and others has built unmatched equity.

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