• S.Chand Consumer Behaviour in indian Context S.Chand Consumer Behaviour in indian Context

S.Chand Consumer Behaviour in indian Context

Product Code : 9788121922142 

Availability: In stock

Regular Price: Rs. 295

Special Price: Rs. 236

Quick Overview

S.Chand Consumer Behaviour in indian Context


  • Scope and Application

  • Consumer Needs and Motivation

  • Consumer as a Perceiver and Learner

  • Influence of Personality and Attitudes on Buying Behaviour

  • Consumer Psychographics

  • Influence of Group Dynamics and Consumer Reference Groups

  • Influence of Social and Economic Classes

  • Influence of Family in Decision Making

  • Diffusion of innovations

  • Cultural Aspects of Indian Consumer Markets

  • Organisational Buying Behaviour

  • Role of Consumer Behaviour in Advertisement

  • Consumer Involvement and Decision Making

  • Information Search and Processing

  • Consumer Protection in India

  • Market Segmentation

  • Commerce and Consumer Behaviour.

Read more See more product details


Brand / Publisher S Chand
Return Policy 30 Days
Book Type Text Books
Edition 2015
ISBN 9788121922142 
Language English
Study Stream Management
Subject Management
Pages 272
Binding Paperback
Notebook Binding Type Paperback


Brand Information

S. Chand Books have touched three generations of Indian educated community. Today S. Chand needs no introduction. Its continuous commitment and endeavor of publishing quality books and meeting the needs right from primary level books to higher academic books in Engineering, Management, Commerce, Basic Sciences and others has built unmatched equity.

  1. Be the first to review this product

Write Your Own Review

Only registered users can write reviews. Please, log in or register