• Sage Communication For Behavior Change Sage Communication For Behavior Change

Sage Communication For Behavior Change

Product Code : 9789351501688

Availability: In stock

Regular Price: Rs. 750

Special Price: Rs. 740

Quick Overview

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

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Brand / Publisher SAGE Publications India
Return Policy 15 Days
Edition 2015
ISBN 9789351501688
Author Esta de Fossard
Language English
Subject Communication Systems
Pages 252
Binding Paperback


Brand Information

SAGE Publications India Pvt Ltd, founded in 1981, is a quality publisher of topical debates in all areas of the social sciences, as well as contemporary business books. SAGE India is known for its commitment to quality and innovation and is a leader in its chosen scholarly, educational, and professional market domain.

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