• Sage Knowledge Based Marketing Sage Knowledge Based Marketing

Sage Knowledge Based Marketing

Product Code : 9788178293967

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Regular Price: Rs. 450

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Quick Overview

In recent years, organizations and even governments across the globe have begun to appreciate the critical role of knowledge in stimulating and sustaining rapid growth. Many believe that, in a modern economy, knowledge is the most important resource within companies based anywhere in the world. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities.

Knowledge Based Marketing is a guide to how knowledge can be utilized to underpin and enhance the marketing management function within organisations. Ian Chaston covers all aspects of this concept by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice.

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Brand / Publisher SAGE Publications India
Return Policy 15 Days
Edition 2015
ISBN 9788178293967
Author Ian Chaston
Language English
Pages 280
Binding Paprrback


Brand Information

Sage Publications is an independent publishing company founded in 1965 in New York by Sara Miller McCune.  Sage has more than 1,500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC. Sage’s publishing program includes more than 800 journals and over 800 books,reference works and electronic products covering business, humanities, social sciences, science, technology and medicine.In 2012 Sage was named the Independent Publishers Guild Academic and Professional Publisher of the Year.

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