• Sage Marketing A Critical Textbook Sage Marketing A Critical Textbook

Sage Marketing A Critical Textbook

Product Code : 9788132110408

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Regular Price: Rs. 475

Special Price: Rs. 451

Quick Overview

Written by a team of renowned experts in the field, Marketing: A Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing.The authors successfully use examples and `real world` cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar. 

Key features

- Provides practical and innovative demonstrations of abstract concepts through classroom exercises and individual and group activities. 
- Includes a glossary of critical marketing terms. 
- A companion website with an Instructor’s Manual with PowerPoint slides for lecturers and free access to full-text journal articles for students. 

Marketing: A Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics.

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Brand / Publisher SAGE Publications India
Return Policy 15 Days
Edition 2015
ISBN 9788132110408
Author Nick Ellis
Language English
Pages 256
Binding Paperback


Brand Information

Sage Publications is an independent publishing company founded in 1965 in New York by Sara Miller McCune.  Sage has more than 1,500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC. Sage’s publishing program includes more than 800 journals and over 800 books,reference works and electronic products covering business, humanities, social sciences, science, technology and medicine.In 2012 Sage was named the Independent Publishers Guild Academic and Professional Publisher of the Year.

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