• Sage Social Marketing in India Sage Social Marketing in India

Sage Social Marketing in India

Product Code : 9788132113577

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Quick Overview

This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.

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Brand / Publisher SAGE Publications India
Return Policy 15 Days
Edition 2015
ISBN 9788132113577
Author Sameer Deshpande
Language English
Subject Marketing
Pages 400
Binding Paperback


Brand Information

SAGE Publications India Pvt Ltd, founded in 1981, is a quality publisher of topical debates in all areas of the social sciences, as well as contemporary business books. SAGE India is known for its commitment to quality and innovation and is a leader in its chosen scholarly, educational, and professional market domain.

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