• Sage Social Marketing Sage Social Marketing

Sage Social Marketing

Product Code : 9788132110200

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Regular Price: Rs. 595

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Quick Overview

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. 

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Brand / Publisher SAGE Publications India
Return Policy 15 Days
Edition 2015
ISBN 9788132110200
Author Nancy R. Lee
Language English
Subject Marketing
Pages 520
Binding Paperback


Brand Information

SAGE Publications India Pvt Ltd, founded in 1981, is a quality publisher of topical debates in all areas of the social sciences, as well as contemporary business books. SAGE India is known for its commitment to quality and innovation and is a leader in its chosen scholarly, educational, and professional market domain.

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