• Sage Tourism Development Revisited Sage Tourism Development Revisited

Sage Tourism Development Revisited

Product Code : 9780761936336

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Quick Overview

The world is changing. So is the Customer. Companies have to reinvent themselves and transform their business thinking to take advantage of such changes, and they must do so by focusing on the most important part of their business: the Customer. Doing so will build sustainable competitive advantage, Customer loyalty and market share, and shareholder wealth, and this book discusses and teaches how

This book expands the realms and the understanding of Customer Value Management (CVM), and creates a new management concept, that of Total Customer Value Management (Total CVM). Total CVM teaches how to align the entire company to the Customer. Business strategy flows from the Customer strategy, and the Customers drive the organization to greater profit. Total CVM expounds the value of employees and building their self esteem, awareness and engagement, and expands the concept of Customer Circles and continuous Customer Improvement Programs and understanding and measuring Customer Value Added.

Insightfully illustrated with case studies, caselets, tables and graphs, this book illustrates how big companies in India, like Tata and Godrej, are embracing Total CVM to effect organizational transformation and change in business thinking. The author has utilized a reader-friendly story-telling approach and a dialogue format to help the reader relate to the characters and their roles, and learn positively from the experiences described in the book.

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Brand / Publisher SAGE Publications India
Return Policy 15 Days
Edition 2015
ISBN 9788132103127
Author Gautam Mahajan
Language English
Subject Management
Pages 308
Binding Paperback


Brand Information

SAGE Publications India Pvt Ltd, founded in 1981, is a quality publisher of topical debates in all areas of the social sciences, as well as contemporary business books. SAGE India is known for its commitment to quality and innovation and is a leader in its chosen scholarly, educational, and professional market domain.

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