• Sage Understanding India Sage Understanding India

Sage Understanding India

Product Code : 9788132113928

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Quick Overview

Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It focuses on how key production decisions shape a television commercial’s visual language. The larger goal of the book is to delineate the link between this visual language and India’s socio-cultural identity. 

The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. It is, thus, situated at the intersection of interests in marketing and visual culture. 

In this book, many of the discussed television commercials have an embedded vision of India. Within the context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India. 

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Brand / Publisher SAGE Publications India
Return Policy 15 Days
Edition 2015
ISBN 9788132113928
Author Usha Thakkar
Language English
Subject Communication Systems
Pages 192
Binding Hardback


Brand Information

SAGE Publications India Pvt Ltd, founded in 1981, is a quality publisher of topical debates in all areas of the social sciences, as well as contemporary business books. SAGE India is known for its commitment to quality and innovation and is a leader in its chosen scholarly, educational, and professional market domain.

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