• SBPD Consumer Behaviour SBPD Consumer Behaviour

SBPD Consumer Behaviour

Product Code : 9789383697816

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Regular Price: Rs. 200

Special Price: Rs. 154

Quick Overview

"Book Covers in Details:
1. Customer—Meaning and Classification
2. Building Customer Satisfaction Through Quality, Service and Value
3. Customer Lifetime Value and Profitability
4. Customer Relationship Management : Tool for Attracting and Retaining Customers
5. Introduction to Consumer Behaviour
6. Consumer Research Process
7. Models of Consumer Behaviour
8. Individual Determinants : Personal and Psychological Forces Affecting Consumer Behaviour
9. Influence of Culture on Consumer Behaviour
10. Social Factors Influence on Consumer Behaviour
11. Consumer Decision Making
12. Consumer Communication
13. Industrial Buying Behaviour
14. Industrial Buying Process

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Brand / Publisher SBPD
Return Policy 15 Days
Book Type Text Books
Edition 1
ISBN 9789383697816
Author Dr. Gaurav Agarwal
Language English
Study Stream Commerce
Pages 270
Binding Paperback


SBPD Publications is a leading publisher with a portfolio of titles covering a vast and impressive range written & edited by highly qualified experts. We aim to deliver original work as well as best reference tools updated with the latest information in every aspect exhibiting a path-breaking approach.

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