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Sterling International Tourism Management : Textbooks
International tourism represents one of the world's largest industries with nearly 720 million estimated global visitor arrivals at the turn of the present century, which is expected to reach 1.5 billion by the year 2020. This great phenomenon today has become a very complex activity encompassing a wide range of disciplines. The book, "International Tourism Management", tries to examine this complex global phenomenon, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and framework giving a systematic overvi.
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