• Sterling Principles of Marketing Management : Textbooks Sterling Principles of Marketing Management : Textbooks

Sterling Principles of Marketing Management : Textbooks

Product Code : 9788120789890

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Regular Price: Rs. 295

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Sterling Principles of Marketing Management : Textbooks

Marketing has been there since ancient days in one form or the other. It is the core business activity. As global competition grows, companies, multinational or domestic, must change how they manage and revise their organizational structures accordingly, which involves many strategic decisions concerned with planning, implementing and maintaining appropriate business procedures. Principles of Marketing Management offers valuable insights on the key aspects of the marketing process. It draws on its author?s wealth of experience, along with his thorough research, and provides concepts and ideas of marketing management in sufficient depth. It also incorporates the rise of technology and use of the Internet in marketing today. Another highlight of the book is green marketing that seeks to go beyond traditional marketing by promoting core environmental values in the hope that consumers will connect these values with their company or brand. The content is structured and simple making it engaging and understandable for the students.

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Brand / Publisher Sterling
Return Policy 30 Days
Book Type Text Books
Edition 2015
ISBN 9788120789890
Author Biswnath Ghosh
Language English
Subject Management
Pages 456
Binding Paperback


Brand Information

Sterling Publishers: specializes in the creation of high­quality books to suit every palate at affordable prices, so that knowledge does not remain the prerogative of just a few people. They have published more than 5,000 active titles.

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