• SME Marketing WhiteBook 2013-2014 SME Marketing WhiteBook 2013-2014

The SME WhiteBook 2013-2014 by Business World - The Rise of the Services Sector

Product Code : 9789381425060

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Regular Price: Rs. 295

Special Price: Rs. 280

Quick Overview

Did you know that...

  • There are around 45 million small enterprises

  • Only 5 per cent have access to institutional credit

  • 95 per cent are proprietorships/partnerships

  • Around 72 per cent of units employ under 50 people

Four states — Uttar Pradesh, Tamil Nadu, Maharashtra and Karnataka — account for 53 per cent of all SME exports

All this and more in the BW | Businessworld SME Whitebook 2013-14. While the annual compendium for small and medium enterprises analyses developments in the sector with the latest data, this edition also trains the spotlight on Services — the sunrise sector as far as MSMEs are concerned. We start off with an Overview that covers Policy, Exports, Innovation and Financing. In Case Studies, we find out how some industrial clusters have relied on self-help to get back into business. The third section is the theme of this volume —The Rise of the Services Sector. The logic? It is Services, after all, that drive the economy. The last section covers 12 industries that have contributed the most to the growth of Indian MSMEs.

The meatier fifth edition of the SME Whitebook is the perfect companion for budding entrepreneurs as they navigate the corporate waters.

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Brand / Publisher Business World
Return Policy 15 Days
Edition 8th
ISBN 9789381425060
Author Business World
Language English
Subject Management
Chapters 21
Pages 200
Binding Paperback


Brand Information

Businessworld is one of the oldest respected business publications in India . Born in 1981,BW has become known for its rigorously reported and deeply analysed reports and articles on the economy, banking, finance, industries, corporate houses and entrepreneurs. It has become an essential decision making tool for leaders both in the government as well as in corporate houses.

Businessworld is part of the ABP Group, one of India's largest media groups and the brand leader in eastern India. The biggest strength of Businessworld has been its ability to spot trends early and focus on the opportunities ― and sometimes threats ― it throws up for the Indian economy as well as the corporate sector.

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