• Vikas Brand Management Vikas Brand Management

Vikas Brand Management

Product Code : 9788125914273

Availability: In stock

Rs. 350

Quick Overview

Vikas Brand Management


  • Indian examples

  • Empirical approach to topics on brand success and brand repositioning

  • Highlights 4 personal care product categories namely shampoos, talcum powders, toilet soaps and tooth pastes

  • Explains lucidly, intricate methods of measuring brand equity

  • Exhaustive treatment of brand personality and brand image

Read more See more product details


Brand / Publisher Vikas Publication House
Return Policy 30 Days
Book Type Text Books
Edition 2016
ISBN 9788125914273
Author YLR Moorthi
Language English
Study Stream Management
Subject Marketing
Pages 184
Binding Paperback
Notebook Binding Type Paperback


Brand Information

Vikas Publishing House, a leading name in higher education publishing, specializes in the publication of academic and reference books in the areas of engineering, management, computer science, education and humanities. With over 1200 titles, many of their publications are recommended in top business schools, technical universities, engineering colleges, as well as in undergraduate and postgraduate courses all over India.

  1. Be the first to review this product

Write Your Own Review

Only registered users can write reviews. Please, log in or register