• Vikas Marketing Management: Text and Cases Vikas Marketing Management: Text and Cases

Vikas Marketing Management: Text and Cases

Product Code : 9788125907732

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Quick Overview

Vikas Marketing Management: Text and Cases


  • Conceptualisation

  • Marketing Management Process

  • Consumer Behaviour

  • Marketing Mix

  • Organisation, Control and Strategy Building

  • Services Marketing

  • Supply Chain Management and Physical Distribution

  • Sales Management, Retailing and Wholesaling

  • Activity Scheduling in Marketing

  • Advertising Management

  • Marketing Research

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Brand / Publisher Vikas Publication House
Return Policy 30 Days
Book Type Text Books
Edition 2016
ISBN 9788125907732
Author Raja Gopal
Language English
Study Stream Management
Subject Marketing
Pages 220
Binding Paperback
Notebook Binding Type Paperback


Brand Information

Vikas Publishing House, a leading name in higher education publishing, specializes in the publication of academic and reference books in the areas of engineering, management, computer science, education and humanities. With over 1200 titles, many of their publications are recommended in top business schools, technical universities, engineering colleges, as well as in undergraduate and postgraduate courses all over India.

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