• Vikas Marketing Management Vikas Marketing Management

Vikas Marketing Management

Product Code : 9788125942597

Availability: In stock

Rs. 625

Quick Overview

Vikas Marketing Management


Section I: Foundations of Marketing

  • Fundamentals of Marketing

  • Marketing Research

  • Marketing Environment

  • Consumer Behaviour

Section II: Selection of Markets

  • Segmentation and Targeting

  • Positioning

Section III: Product Decisions

  • Product Management

  • Brand Management

  • Management of Innovations

Section IV: Pricing Decisions

  • Pricing Strategy

Section V: Distribution Decisions

  • Distribution

  • Retailing

Section VI: Communication Decisions

  • Integrated Marketing Communication

  • Advertising Management

Section VII: Impact of Competition on Strategy

  • Competitive Marketing Strategy

Section VIII: Reaching Consumers Directly

  • Direct Marketing

  • Internet Marketing

  • Personal Selling & Sales Management

Section IX: Analysing Markets

  • Business Marketing

  • Marketing of Services

  • International Marketing

  • Marketing for Non-profit Organizations

  • Rural Marketing

Section X: Long Cases

  • Apollo Hospitals

  • LG

  • Tanishq

  • Bharat Forge

  • Wipro

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Brand / Publisher Vikas Publication House
Return Policy 30 Days
Book Type Text Books
Edition 2016
ISBN 9788125942597
Author Arun Kumar & N Meenakshi
Language English
Study Stream Management
Subject Marketing
Pages 964
Binding Paperback
Notebook Binding Type Paperback


Brand Information

Vikas Publishing House, a leading name in higher education publishing, specializes in the publication of academic and reference books in the areas of engineering, management, computer science, education and humanities. With over 1200 titles, many of their publications are recommended in top business schools, technical universities, engineering colleges, as well as in undergraduate and postgraduate courses all over India.

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