• Vikas Research Methodology: Concepts & Cases Vikas Research Methodology: Concepts & Cases

Vikas Research Methodology: Concepts & Cases

Product Code : 9788125952053

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Vikas Research Methodology: Concepts & Cases


Section I : Research Process: Problem Definition, Hypothesis Formulation And Research Designs,

  • Introduction To Business Research,

  • Formulation Of The Research Problem And Development Of The Research Hypotheses,

  • Research Designs: Exploratory And Descriptive,

  • Experimental Research Designs,

Section II : Data Collection, Measurement And Scaling,

  • Secondary Data Collection Methods,

  • Qualitative Methods Of Data Collection,

  • Attitude Measurement And Scaling,

  • Questionnaire Designing,

Section III : Respondents Selection And Data Preparation,

  • Sampling Considerations,

  • Data Processing,

Section IV : Preliminary Data Analysis And Interpr Etation,

  • Univariate And Bivariate Analysis Of Data,

  • Testing Of Hypotheses

  • Analysis Of Variance Techniques,

  • Non-Parametric Tests

Section V : Advanced Data Analysis Techniques,

  • Correlation And Regression Analysis,

  • Factor Analysis,

  • Discriminant Analysis,

  • Cluster Analysis,

  • Multidimensional Scaling,

Section VI : Reporting Research Results,

  • Report Writing And Presentation Of Results, Comprehensive Cases, Addendum

  • Conjoint Analysis, Addendum

  • Ethical Issues In Business Research, Appendix

  • Appendix

  • Appendix

  • Appendix 4a:, Appendix 4b:

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Brand / Publisher Vikas Publication House
Return Policy 30 Days
Book Type Text Books
Edition 2016
ISBN 9788125952053
Author Deepak Chawla & Neena Sondhi
Language English
Subject Mythology
Pages 698
Binding Paperback
Notebook Binding Type Paperback


Brand Information

Vikas Publishing House, a leading name in higher education publishing, specializes in the publication of academic and reference books in the areas of engineering, management, computer science, education and humanities. With over 1200 titles, many of their publications are recommended in top business schools, technical universities, engineering colleges, as well as in undergraduate and postgraduate courses all over India.

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