• Vikas Salesmanship and Sales Management Vikas Salesmanship and Sales Management

Vikas Salesmanship and Sales Management

Product Code : 9788125911623

Availability: In stock

Rs. 410

Quick Overview

Vikas Salesmanship and Sales Management


  • Salesmanship in Olden Days

  • Channels of Distribution

  • Selling Jobs and Salesmen

  • Qualities of a Good Salesman

  • Knowledge of Goods and Selling Points

  • Buying Motives

  • Knowledge of Customers

  • Psychology in Selling

  • Selling Process

  • The Approach

  • Presentation and Demonstration

  • Overcoming Objections

  • The Close

  • Organisation of Sales Department

  • Sales Manager

  • Recruitment and Selectin

  • Training of Salesmen

  • Remuneration of Salesman

  • Motivation of Salesmen

  • Control and Supervision of the Sales Force

  • Sales Office Routine

  • Sales Promotion

  • Advertising

  • Media of Advertising

  • Publicity Campaign

  • Display

  • Appeals in Advertising

  • Advertising Copy

  • Advertising Layout

  • Advertising Agency "

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Brand / Publisher Vikas Publication House
Return Policy 30 Days
Book Type Text Books
Edition 2016
ISBN 9788125911623
Author Kishore Chand Raut & Promod K Sahu
Language English
Study Stream Management
Subject Marketing
Pages 332
Binding Paperback
Notebook Binding Type Paperback


Brand Information

Vikas Publishing House, a leading name in higher education publishing, specializes in the publication of academic and reference books in the areas of engineering, management, computer science, education and humanities. With over 1200 titles, many of their publications are recommended in top business schools, technical universities, engineering colleges, as well as in undergraduate and postgraduate courses all over India.

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