• Wiley Business Storytelling For Dummies Wiley Business Storytelling For Dummies

Wiley Business Storytelling For Dummies

Product Code : 9788126546657

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Wiley Business Storytelling For Dummies


Savvy business leaders at all levels can harness the power of a good story to influence and motivate employees and effectively convey messages to buyers and investors. Stories tap into the imagination and translate sterile facts and stagnant case studies into exciting concepts listeners can identify with. Using business narrative also helps presenters speak from the heart, while encouraging innovation and getting new strategies and products launched. Business Storytelling for Dummies empowers readers to use storytelling techniques to connect with their audience and drive their business to new heights.

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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9788126546657
Author Prof : Karen Dietz , Lori L. Silverman
Language English
Specialization Business & Management
Subject Business Studies
Pages 388
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. 
Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include  Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser, Pffiefer,  WileyPlus, Wiley Visualizing and many more.
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