• Wiley Consumer Behaviour Wiley Consumer Behaviour

Wiley Consumer Behaviour

Product Code : 9789351197805

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Rs. 399

Quick Overview

Wiley Consumer Behaviour


This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers’ behaviour and factors influencing online buyer behaviour, have also been included in the book.

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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9789351197805
Author Prof : Gurpreet Kaur Chhabra
Language English
Study Stream Management
Subject Management
Pages 404
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. 
Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include  Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser, Pffiefer,  WileyPlus, Wiley Visualizing and many more.
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