• Wiley International Marketing Wiley International Marketing

Wiley International Marketing

Product Code : 9788177223705

Availability: In stock

Rs. 399

Quick Overview

 Wiley International Marketing


This book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illustrated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book begins with key terms and an outline along with learning objectives. All key terms are annotated. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters. The supplements package includes an Instructor’s Manual, an Exam View Test Bank with 1,800 questions and over 250 PowerPoint slides.

Read more See more product details


Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9788177223705
Author Prof : Dana-Nicoleta Lascu (Biztantra)
Language English
Subject Marketing
Pages 1460
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser,Pffiefer, WileyPlus, Wiley Visualizing and many more.

  1. Be the first to review this product

Write Your Own Review

Only registered users can write reviews. Please, log in or register